Broker Pitches Ritzy Lifestyle to Go Along With SoHo Luxury Units

Motorcycles in a garden and classic cars parked nearby were among the props a brokerage firm used to try and lure prospective buyers into purchasing properties at a SoHo luxury building Tuesday night.

East Egg Realty, one of the brokers marketing the Soho Mews at 311 West Broadway, was hoping that the appearance of a ritzy lifestyle — including professional stylists at your beck and call — would help them meet their goal of selling two townhouses and two penthouses in the Mews complex, where sales have been hit hard by the recession.

“It was really about bringing its best features to life,” said Leslie French co-founder and president of East Egg, "and “continuing the positive flow of the sales of the building. At the end of the day, it’s been a tough market for everyone.”

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